Thursday, September 14, 2006

Trust, But Verify

As I see a collection of very nice CD covers popping up almost immediately, I am reminded how easy it might be for one to create a copy shot of a pre-existing CD cover.

Since we would be way above that kind of thing here at Strobist, especially when there are Collins DVDs involved, I am going to ask that you include outtakes from your shoot sufficient to show that your work was, indeed, your work. Just post them when you post your entry, so they will be together in your stream for easy verification.

Any CD assignments without verification will not be considered for the after-post or for the DVDs.

Wednesday, September 13, 2006

Cool Time Exposure / Flash Shot from Strobist Member:

This is so simple I cannot believe I have not seen it before, but my hat is off to Flickr Strobist member nomoveon, who apparently combined a time exposure of a moving light source with a well-placed flash-freeze of a jumping person.

I am going to have to let my five-year-old try out his Star Wars "blaster" for an homage to this cool combination of techniques!

The One-Photo-Per-Day Limit on Flickr is History.

Given that Flickr does not limit our group's storage space, I have decided that there is really no reason to arbitrarily limit the number of photos that can be posted to the Strobist Pool on Flickr.

So, post away. But limit your stuff to off-camera flash pix, please.

And I would also like to take this opportunity to ask for your help in spreading the word. Flickr is the best way we have of growing our community, and I have included a line of code that I hope you will include at the end of your photo descriptions.

The code below will read:

------
I'm learning to light at Strobist.com.

(And the site name will link to the newly enhanced welcome page.)

If you like what you are learning, please help me in trying to introduce other Flickrites to our little well-lit corner of the world. My marketing department can best be described as, well, you. It's not mandatory (that'd be a little weird, IMO.) But any help you might offer is greatly appreciated.

This is especially valuable for photos which are also posted to groups other than ours.

I will ask Captoe to paste these new items into the Group Info section on Flickr.

Thanks very much for your help!

-DH


Code to copy and paste:

------
Learn how to light at <a href="http://strobist.blogspot.com/2006/02/welcome-to-strobist.html" target='_new'>Strobist.com</a>.

Assignment #6: Chris is In!

Editor's Note: Gauntlet retrieved, Chris Garrett, of DSLRBlog.com, will be participating in Boot Camp Assignment #6.

(I think it was the DVDs...)

Lighting Boot Camp Assignment #6, And a Little Surprise

There are a couple of twists awaiting within the final Boot Camp assignment. But first a little story.

When I was a snot-nosed high school sophomore - and a band geek, at that - there was this guy in my band who was a bit of a legend on the tuba.

His name was Ernest "Chip" Machamer. And in his high school career of numerous solo and ensemble competitions, he had never received anything but "straight ones" (the absolute highest grades possible) in each of his adjudicated performances.

One day, I asked him what his secret was.

He said that it was simple. Of course, he practiced until he was blue in the face (tuba'll do that to you.) But on the day of the actual performance he relaxed, got in a great mood and just tried to get out there and have as much fun as possible.

What a great idea - and useful for far more than tuba solo competitions.

Work hard to learn your craft. Get you fundamentals down pat. And when it is time to pull it all together, hang loose and just enjoy what you are doing.

It is where ability meets creativity. You trust your ability to do what you need to do, but you shift your focus to enjoying the process, being receptive to inspiration and relaxed execution. In other words, practice well, then don't try to swing too hard. Get in a groove and see how much further the ball goes.

And that is the approach I would love to see you take on this, the final Boot Camp assignment.

But before I tell you what it is, a small detour into the first of two variations.


To Chris Garrett - Blogger, Performancer and Disher of Sound Advice:

I invite you to participate in the final assignment and document the process on DSLRBlog.com. Share your thought process, your mistakes, your edits and your final entry.

I think your readers would get a kick out of watching you progress through this assignment. And it is, I think, the most interesting of the entire Boot Camp.

I am offering this invitation in public and utterly without advance notice so that you may get the same thrill of waking up to your altered agenda as did I.

It's okay. You can thank me later. :)


Now, on to the assignment, followed by a twist that will be of interest to all who complete this final task.



Assignment Six: CD

Phil Phlashen, having skyrocketed out of obscurity on the tails of a simple headshot and the series of walk-off home run assignments that followed, has caught the interest of the faltering bricks-and-mortar music industry.

"Can he do for us what he did for solar power?" they wonder, as they sip their Phlashen-influenced bottled waters.

"Sure he can," they reason, as they pick up the phone and dial him.

Now, when you get an assignment to do something like a CD cover, there are restrictions to consider.

First, the format. Think squarish, as in absolutely square, as in not vertical or horizontal.

And this square will not contain just your photo, either. We have to know who this is, and what the album is named. Leave room for type. Add it yourself, if you like.

But, most importantly, you have to produce something that is appropriate to the artist.

Are they new in their career, or are they already famous?

What kind of music?

What is their personality? Laid back? Psychotic? Something in between?

Are they about looks, or talent? (Or, occasionally, both...)

These are all factors which will limit and influence what you shoot.

And to keep you from having to make all of those decisions on your own (especially from making them conveniently "after the fact" to fit your photos.) I will give you three choices. You will choose one (preferably before you shoot) and call your shot.


CHOICE ONE: JAZZ/DEBUT/EASY GOING:

• New artist. No one knows them. (You'll need to shoot a photo that does not assume prior familiarity.)
• They can be an instrumentalist of a vocalist. You can include the instrument.
• Personality: Laid back, and hoping to be the Next Big Thing


CHOICE TWO: ROCK / MIDDLE CAREER / BORDERLINE PSYCHOTIC

• Established artist. We all know him/her.
• You may include a guitar or not.
• Personality: Psychotic, person your mom warned you about as a child.


CHOICE THREE: AGING VOCALIST / RETROSPECTIVE

• Think "Greatest Hits" here. We all know and love this person, and you can assume extreme prior familiarity in your photo.
• No instrumentation.
• Losing it fast, but resting on past laurels for one last album. Next surge of popularity not scheduled to occur until shortly after death.


You must choose one. You photo should fit with and support the full concept of your choice.

Looking back at the string Boot Camp of assignments, draw upon your experience.

Obviously, the headshot assignment will come into play. The environmental assignments - backdrop, solar and room - should help you if you choose to include surroundings. And the idea of selling water - well, you'll want to apply that thinking to a person for this assignment.

There is an extra tag on this one, to account for your genre choice. So, they are:

• Strobistbootcamp
• CD
• [Your Country]
• [Pro or Amateur]
• [Debut, Middle or Retrospective]

The deadline for your square, typography-enabling composition is: 11:59 local time, 9/27/2006.

Previously existing photos are not allowed. Although, I think the assignment is specific enough to preclude the practicality of that anyway.

And now, for twist number two.


Let's Make This a Little More Interesting, Shall We?

As you know, Strobist Boot Camp has been generously sponsored by Midwest Photo Exchange, where Moishe Appelbaum is dedicated to stocking the cool, inexpensive gear that lets us get these frugally illuminated photos. (That's your cue to give him a call, e-mail or visit.) And Moishe will, you'll remember, be sending double-fold umbrellas for the pro and amateur who each turn in the best photo (as judged by a group of Sun staffers) from the aggregate of the first five assignments.

Did I say "five" assignments?

Well then. It appears that die has already been cast. No use trying to shoot for a Westcott special on this last effort.

Instead, for the final assignment, a special award awaits the person who turns in the photo that could most convincingly grace the shelves of a local CD store.

There is only one prize, and it will be awarded from a pool of both the pro and amateur shooters. But I will make the selection based on the curve.

The spiff in this last little group effort is none other than a full set of the new Dean Collins DVDs, albeit already opened and previously viewed. Linda Collins was gracious enough to send an extra review copy, and I will be forwarding it onto an deserving shooter.

(If you only accept brand new, sealed DVDs, let me know and I will send them to the runner up instead.)

So, get shooting, turn in your best stuff, and yak about it here.

Tuesday, September 12, 2006

DIY Off-Camera Flash Cord

Off-camera flash may be good. But cheap, DIY off-camera flash is better.

You SB-600 types will be happy to know that Chris Garrett over at DSLRBlog.com has cobbled together a DIY hot-shoe-based off-camera flash cord from eBay parts.

The info is pretty rudimentary. But I'll bet if enough of you bug him in the comments section, he'll put up a more complete how-to...

Learning From Successful Criticism - Performancing on Strobist

Imagine my surprise when I woke up this morning, checked the ol' Strobist Meter and found a report card!

Yup, none other than Performancing.com, a blog about how to make, well, better blogs, hung my laundry out to dry right there in front of the whole world.

The reviewer was Chris Garrett, publisher of the always-browseworthy DSLRBlog.

Being a married man, I am very familiar with the idea of unsolicited criticism (and it is always, always appreciated, dear) so I quickly gave it a read.

What follows are my thoughts on each of the points Chris brought up - both good and bad.

(My reactions are in italics.)

Nitpicks:

1. Lame "blogspot" URL - where is the strobist domain? Not a way to build a brand with longevity, eventually subscribers and web visitors will need to be educated to a new URL and RSS feed that can't be taken down or held for ransom ...

True, true. But Google has absolutely transformed my life. And Blogger is Google. So I am Blogger.

I am wearing a Blogger/Google sweatshirt as I type this, in fact. I will be Blogspot as long as they'll have me.


2. Plain black theme. In some ways it works well, and apparently ugly works for adsense, but for me (and we will cover this more later in the post), David needs to be branding his blog and himself with a little more polish.

Right again. This thing started out as a little list of strobe tricks, and I thought the photos popped on black. I have gotten a total of three e-mails on Strobist's relative illegibility, and I am sympathetic. But I am kind of inertia'd into this scheme by the fact that many of the graphic elements that are contained in various parts of the site are designed to sit on black.

3. Using Flickr for community. This has pros and cons but while we are talking about cons

• It sends community interaction away to yet another non-branded domain
• David loses some control of the system
• Flickr isn't the best for discussion features

Granted, all.

Alas, I do not have message board flexibility on Blogspot. And I really love Flickr's engine when it comes to fostering interactive behavior - both via words and pictures. It sort of fills in the gaps for everything that I cannot really do at Strobist, and right within my price range...



What Works:

1. Niche Focus - David focuses on one small subject and really works it. He is the "Off-camera-flash-guy". Do you own your niche?

I do branch out occasionally into areas that are interesting enough for me to want to spread the word. But I try to stick to off-camera light. Reason? There's just not that much info out there, and I think it is important for shooters to learn.

2. Authority - He is an expert, he knows his stuff, and it shows in his tips and example pictures. The blog oozes authority.

Well, like I said, I am a married mand and a guy needs to have authority *somewhere,* you know? Actually, this gets to the heart of why Strobist will never be a very polished "professional" blog. I do not ever want to get to a point where I realize that the blogging has subsumed my photography. The latter is what I love, and if I won the lottery you would still see me shooting at The Sun in six months. If they'd still have me.

3. Content - 99% of what you see on the blog was written by David based on his own experience. Very little reference to other blogs/sites and when he does it is top notch stuff. No padding, no filler, all good nourishing information.

Content is not a problem for me. (I'm a talker.) In fact, I have a list of about two dozen articles that I want to write as soon as I can scrounge the time to do them. And the list is growing faster than I can keep it worked down.

That said, I do like to point people to interesting stuff that is on the web. And I have a couple of much-appreciated volunteers who are starting to help me with that. Besides, I do not want this thing to die from a staleness that can spring from a lack of viewpoint diversity.


4. Message - Between the lines there is a not-so-hidden message, "you can do this too". He hasn't set up the past masters on a pedestal, everything is oriented around showing how you and I, humble beginners with meagre budgets, can turn out top notch results.

If the "you can do it" message is at the "not-so-hidden" stage, I need to work harder on uncovering it. I have been lucky enough to have influenced by lighting photographers who made me feel like I could do anything. You can do it, too. And convincing you of that is the Prime Directive of Strobist.

5. Community - He has worked hard to build a community, using Flickr as the platform. While I don't like Flickrs discussion features in this case it works well because

• Photographers use and like flickr
• He can leverage Flickr features for his bootcamp tasks
• It's another viral route for bringing in more readers

See number four. I am a strong believer of learning by doing. (And besides, otherwise, what's the point?) It was either Flickr or an unmanagable e-mail box. The more enthusaistic among you were already starting to send me the "Look What I Did!" e-mails to the tune of a coupla dozen a day.

I loved it, but I could not handle the added workload. Flickr was a perfect fit.



Future Ideas:

(I'll address these one at a time)

1. Workshops: Yup. And if the first one works, look for more.

2. Workshop DVD's: Gotta learn to walk before I run. Besides, I've heard that DVD's adds 10 lbs...

3. Downloadable Videos: This would almost certainly happen instead of DVD's. The risk of production and storage time/costs is not a step I would consider lightly.

4. Books: I am studying the feasibility of that right now. There's about an 80% chance it is gonna happen. The main determinant is deciding what I can add to it that would be above and beyond Strobist.

5. Branding, domain, decent blog template, professional color schemes and design:

I have made a conscious decision to remain a shooter who does a blog, not a webmaster who happens to shoot. As such, I try to put as much as possible of my Strobist time into creating content. It helps me to be a better shooter - an important benefit - and it helps others to learn.

Now, if I were to ever get canned at The Sun, I promise you that you would soon see a Strobist that had all of those bells and whistles. But as long as I can get away with shooting for a living, you get the content-heavy, graphically spartan version.



I want to thank Chris very much for taking the time to give me a much-valued outside look at my site. His observations are valid and vrey perceptive, and I am happy to get the opportunity to re-evaluate my decisions on an ongoing basis.

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